Experiential Production
We produce and capture live events, activations, and livestream experiences on behalf of brands and entertainment clients alike.
Oculus & Resident Evil
Have you ever played a terrifying video game filled with guts, scares and zombies and wished you could live it? For Resident Evil 4 and Oculus we came to a college campus to find out what happens when the scariest game in VR bleeds into real life. Once students chose their scenario, they donned Oculus headsets and stepped into the "Fear Truck." Inside, reactive tech responded to events in the game to intensify the experience of the Oculus players.
Jet Blue FlyBabies
For parents, a crying baby on an airplane is a cause of stress and anxiety on many levels; for other passengers it can feel like a nightmare. In honor of Mother’s Day, JetBlue’s FlyBabies turned crying into cheers with an activation that rewarded passengers for 25% off for each baby cry – inspiring cheers for tears – especially when the final baby earned everyone a free flight. The activation and its campaign tugged on the heart strings and earned its own reward: numerous honors at Cannes, One Club, Clio Awards and more.
Live stream + Build Outs
Creating a fully designed and produced live event that’s also shared with millions of viewers? Yes, we can do that.
Target's Bullseye University
How do you give college bound kids and their parents a taste of this exciting next chapter and help alleviate some of the stress involved in the process? On behalf of Target and in collaboration with agency Deutsch, this activation involved creating a four dorm room space where influencers' lives were streamed 24 hours a day, totally shoppable rooms, and a live lounge featuring different brands and bespoke events each day.